{"title":"العلوم","description":"\u003cp\u003eتدعوكم مكتبة آفاق لاستكشاف عجائب العالم الطبيعي من خلال مجموعتنا العلمية المتنوعة. من الفيزياء والكيمياء إلى علم الأحياء والفلك والدراسات البيئية، تقدم عناويننا المختارة بعناية أفكارًا معقدة بطريقة سهلة الوصول. سواء كنت طالبًا، باحثًا، أو مجرد شخص فضولي حول كيفية عمل الكون، توفر مكتبة آفاق مصادر تلهم الاكتشاف، وتعزز الفهم، وتشعل الشغف بالمعرفة.\u003c\/p\u003e","products":[{"product_id":"المخ-الخارق-كشف-أسرار-المخ-البشري","title":"المخ الخارق - كشف أسرار المخ البشري","description":"\u003cp\u003e\u003cstrong\u003eلمــاذا يعـمل المــخ بالطــريقــة التــي يعـمل بــها؟\u003c\/strong\u003e\u003cbr\u003e هـل من شأن تنـــاول طعام مـعين أن يُحسِّن ذاكرتك؟\u003cbr\u003e هل يمــكنك تنشــيط أجـزاء من المــخ لا تستــخدمها؟\u003cbr\u003e أيمكنك أن تبتسم عمدًا حتى تُبلغ شعورك بالسعادة؟\u003cbr\u003e ما هي الإرادة الحرة، وهل نملكها حقًّا؟\u003cbr\u003e نبحث في تلك الأسئلة المهمة وغيرها الكثير لإماطة اللثام عن كل أسرار عضوك العجيب الغامض الذي لا يعوِّضه شيء. مخك هو ما يجعلك أنت، هو أصل شخصيتك وذكائك. يتعلم اللغات، ويخلق ذكريات، ويفسر أنماطًا معقدة. لكنه أيضًا مسؤول عن قراراتك الخاطئة، ويحفز السلوكيات الإدمانية.\u003cbr\u003e وفي كتاب المخ الخارق، تصف عالمة الأعصاب د. كايا نوردنجن بتفصيل ساحر كيف يعمل العقل –ماهية تكوينه، من الخلايا العصبية، ونقاط التشابك العصبي، والقشرة الدماغية، وكذلك أيضًا كيفية عمله على مستوى أكثر تجريدًا– تصف كل شيء بدايةً مما يحدث عندما نقع في الحب إلى أين نجد إحساسنا بذاتنا. \u003cbr\u003e انضم إلى د. كايا نوردنجن في رحلتها المذهلة عبر العديد من المناطق غير المستكشفة من المخ البشري المعقد، واكتشف لمَا مخك خارق حقًّا.\u003c\/p\u003e","brand":"د. كايا نوردنجن","offers":[{"title":"Default Title","offer_id":44669744840881,"sku":"9789779923086","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1833\/4129\/files\/66_47758d62-00c7-4f55-9a22-5a10a6ad30aa.png?v=1734426741"},{"product_id":"age-proof-the-new-science-of-living-a-longer-and-healthier-life","title":"Age Proof: The New Science of Living a Longer and Healthier Life","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eOne of the world's leading scientists on aging delivers a revealing and enjoyable account of what ageing is and how we can tackle its more serious side effects.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e***SHORTLISTED FOR THE ROYAL SOCIETY SCIENCE BOOK PRIZE 2022***\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eDid you know that we can lead longer and healthier lives by making simple changes right now?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eProfessor Rose Anne Kenny has 35 years of experience at the forefront of aging medicine. 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It's also about pain. Most important, it's about how to find the delicate balance between the two, and why now more than ever finding balance is essential. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe're living in a time of unprecedented access to high-reward, high-dopamine stimuli: drugs, food, news, gambling, shopping, gaming, texting, sexting, Facebooking, Instagramming, YouTubing, tweeting... The increased numbers, variety, and potency is staggering. The smartphone is the modern-day hypodermic needle, delivering digital dopamine 24\/7 for a wired generation. As such we've all become vulnerable to compulsive overconsumption.\u003cbr\u003e\u003cbr\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eDopamine Nation\u003c\/span\u003e\u003cspan\u003e, Dr. Anna Lembke, psychiatrist and author, explores the exciting new scientific discoveries that explain why the relentless pursuit of pleasure leads to pain...and what to do about it. 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